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As Ford's only global heavy commercial brand, Ford Trucks will showcase its next-generation smart and efficient technologies along with products that reflect its engineering and R&D strength at IAA Transportation 2024 in Hannover. One of the standout models from Ford Trucks will be the new F-LINE, known for its comfort and modern design. Offered in three segments—road, construction, and tractor—the F-LINE series provides efficiency and maximum uptime to customers with its connected vehicle technology, advanced safety features, and superior performance.

Additionally, F-MAX which received global acclaim for its spacious cabin, high-performance engine, and technological features, will also be showcased at the Ford Trucks stand, along with its limited edition F-MAX Select and with F-MAX customized version featuring exclusive interior and exterior details.

Ford Trucks makes a difference with its vision for next-generation transportation

Driven by the vision of “creating value with the most efficient transportation solutions,” Ford Trucks expands its product portfolio with technologically advanced and versatile vehicles, leveraging its R&D capabilities, engineering expertise, and investments in innovation.

Ford Trucks unveiled “100% electric” truck, at the 2022 International Motor Show. This electric truck, designed and tested entirely by Ford Trucks engineers, is planned to hit the roads in 2025.

Ford Trucks Advences Alternative Fuel Research with a Hydrogen Engine

In line with its goal of a zero-emission future, Ford Trucks has accelerated its R&D efforts and taken its alternative fuel technology work to the next level. Continuing its hydrogen-fueled engine studies, which began last year with a single-cylinder research engine, Ford Trucks successfully achieved the first ignition of the hydrogen engine, H2-Ecotorq, which is also an in house design. With successful results in initial tests, teams will continue to work on the system optimization and development of this engine.

This zero-emission vehicle solution represents a significant milestone for Ford Trucks in expanding its carbon-neutral product portfolio. With this development, Ford Trucks also reaches a crucial turning point in its goal of achieving zero emissions in heavy commercial vehicles by 2040.

As part of its “Generation F” initiative, Ford Trucks is leading a transformation that includes zero-emission, connected, and autonomous technologies, aiming to achieve a fully zero-carbon-emission product portfolio by 2040. At the same time, it continues to develop its vision for next-generation transportation by enhancing driver safety and improving the customer experience.

Under the motto “Sharing the Load” Ford Trucks prioritizes efficiency, satisfaction, and reliability at every stage of the customer journey. At IAA’24, Ford Trucks will present the newly enhanced F-MAX, featuring the new Ecotorq Gen2 engine and improved aerodynamics. Updated with new technologies and a brand-new engine, the F-MAX offers greater safety, comfort, and fuel savings. This new model also introduces the mirror camera system for the first time, delivering a more comfortable and high-tech driving experience.