Ford Otosan won six Direct Marketing Awards
Ford Otosan’s digital and technological initiatives in line with changing market dynamics were honored with six “Direct Marketing Awards”.
The six prizes that Ford Otosan won at the “Direct Marketing Awards” included: First prize in the “2016 Best Mobile Application” and “Best Technology Use” categories with Ford C-Max hologram tales project; first prize in the “2016 Best Direct Mailing and Loyalty Application” category with the “How long has it been since your vehicle smelled like a new Ford?” project; second prize in the “Social media community management” category with the “Ford Transit’s 50-year journey” project; and third prize with our viral marketing project “Hanımağa”.